COLD BLOOM
Winter is the season we treat like an intermission, like a pause before anything “real” can begin. We wait for spring the same way we wait for mood to lift: optimistically, vaguely, and with just enough faith to keep turning the calendar. But with Cold Bloom we want to show something else: that waiting isn’t absence. It’s transformation.
Because winter isn’t empty. It’s a kind of holding pattern where daylight shrinks, warmth is rationed, and your thoughts get sharper in the cold air. The world goes quiet, not because nothing is happening, but because everything meaningful shifts below the surface. It’s like the emotional equivalent of sleeping with your eyes open: everything looks still, and yet something inside keeps moving.
You know that feeling when you wake up and the day hasn’t even started, but you can already sense your own impatience?
That’s mid-winter mood. It’s not dramatic; it’s honest. Subtle. And weirdly necessary. We don’t bloom in spectacle. We bloom in readiness. Cold Bloom is about the beauty of that readiness. About the unglamorous work, the internal rebalancing, the slow settling, the emotional housekeeping we do when no one is watching. It’s recognizing that growth isn’t always visible, and resilience doesn’t always look triumphant. Sometimes it looks like showing up. Again. And again.
It’s easy to romanticize spring as the season of new beginnings. But winter teaches us something quieter: that the most profound shifts happen when we feel least changed. When we’re learning to be still without giving up. When we find warmth not in sunlight, but in the way we keep ourselves moving. When we start to bloom, internally, before the world can even see it.
Cold Bloom asks us to reconsider what it means to grow. Not through color, but through endurance.
Not through spectacle, but through preparation.
Because even when it feels like everything is fading, something within us is already getting ready to bloom again.
by Noémi Zak
Look: Massimo dutti
Jogger: Baum und Pferdgarten Red Hat: Lovemthelabel
Coat: Mm6 Maison Margiela Hat: lovemthelabel
Coat: Baum und Pferdgarten Jeans: Gestuz
Coat: Ricano Marielle Boots: Massimo Dutti
Photographer: Lisi Ziegler
Editor-in-Chief: Noémi Zak
Production: Sophie Schiller
HMU: Marta Malachinski
Model: Ener Eny
Production Assistant: Paula Dreikauss