Once dismissed as the basic cousin of trendier high-street brands, H&M has quietly rebranded itself into a serious player in the fashion conversation.

Let them talk. Let them ghost. Let them shrink when you grow.
You’re not here to babysit egos , you’re here to protect your peace.

Toxic masculinity is no longer a fringe issue - it’s at the center of pop culture conversations. And that’s a necessary shift.

The actress many first discovered through her powerful role in System Crasher. But there’s so much more to her than early success and international acclaim.

You kind of have to be a little bit of a workaholic. Or you will fade into the background. But this fast-paced industry kind of doesn't really allow you to be... human.

Spotlighting stars like Shirin David, Nina Chuba, and Paula Hartmann, the article dives into themes of gender inequality, artistic authenticity, and the power of female collaboration. These women are reshaping rap, pop, and indie music on their own terms

AFFECT sat down with Klara Lange, the actress you might recognize from Die Discounter. But there’s so much more to her than just her breakout role.

Discover how modern menswear is breaking gender norms with bold blouses, pearls, and a new definition of masculinity in fashion.

Why German rap's fast rise on TikTok is costing it long-term impact and emotional depth.

Fashion’s tastiest trend is turning luxury into something you can literally digest.

The return of heroin chic isn’t just a fashion moment — it’s a warning. Women’s bodies aren’t trends to cycle through.

No one really knows what they’re looking for until they feel it. But the apps don’t leave room for that. They want clarity, predictability, categories.

The system we live in – the one that exhausts us, isolates us, and stretches us too thin – is the same one that sells us retail therapy as a solution. It creates the conditions that make us unwell and then profits off our pursuit of healing. 

We live in a society that constantly rewards productivity and busyness, where the constant activity is often seen as a measure of success.

Noemi’s Note: Friendships fade, but the memories stick around longer than expected

Respect isn’t optional, it’s the bare minimum.
Read more on how the next generation is redefining work.

Respect isn’t optional, it’s the bare minimum.
Read more on how the next generation is redefining work.

Celebs stole the spotlight, but did the films get lost in the hype?

What’s the meaning of making memories in the era of new media and manipulative content?

Barbie’s dream, Kamala’s reality—breaking barriers is just the start.