Addison Rae may not be the world’s greatest singer and that’s exactly the point. Her power lies in persona, nostalgia, and a razor-sharp understanding of pop in the age of TikTok.

Anna Wintour’s bob and sunglasses are more than style—they’re symbols of power. For over three decades, she shaped Vogue, dictated fashion, and built an unmatched legacy.

Women are no longer unseen, no longer only used for music videos and lyrics. They are slowly but surely building their own ground, and Ikkimel is one of the voices that has cut through the noise in the last year. She is impossible to ignore. Her lyrics are sharp and confrontational.

Every summer certain destinations dominate conversations and become summer’s Hot Spot. Ibiza and St Tropez have become symbols of this phenomenon.

AFFECT caught up with actress Samirah Breuer, known from Die Discounter, Krank Berlin and most recently Schattenseite. We spoke about her curiosity for complex characters, the fine line between personal experience and performance, and how psychology studies broaden her perspective as an actress

AFFECT selects every runway that you don't want to miss in the hustle and bustle of fashion week.

Somewhere between Copenhagen’s cobbled bike lanes and Stockholm’s perfectly curated breakfast tables, a new kind of style icon was born: the Scandi Girl.

The glow has dimmed. The cultural appetite for main character energy has calmed down.

No matter if you love the little plush toy or hate it, one thing is certain: the Labubu has managed to take over our adult brains.

AFFECT caught up with actress and voice artist Derya Akyol, known as the voice of Anxiety in Inside Out 2 and for her breakout role as Mila in the upcoming series Euphorie.

AFFECT caught up with Paul Ahrens. Between script pages and set calls to talk about vulnerability, ambition, and the quiet power of staying soft in a loud industry.

His life in the spotlight has been a study in extremes: meteoric highs, very public lows, and the constant pressure that comes with fame.

First discovered as a finalist on The Voice Kids, since then, the German artist has been steadily carving out his own space in the industry, somewhere between pop, rap, and something entirely his own.

Capturing the essence of summer 2025, these are the pieces and moods we're drawn to right now.

AFFECT selects every runway that you don't want to miss in the hustle and bustle of fashion week.

AFFECT caught up with Luna, a rising musician from Berlin whose honest lyrics and distinctive sound have already gained her a devoted following. But there’s much more behind her music than just catchy melodies and heartfelt songs

AFFECT selects every runway that you don't want to miss in the hustle and bustle of fashion week.

Once dismissed as the basic cousin of trendier high-street brands, H&M has quietly rebranded itself into a serious player in the fashion conversation.

Let them talk. Let them ghost. Let them shrink when you grow.
You’re not here to babysit egos , you’re here to protect your peace.

Toxic masculinity is no longer a fringe issue - it’s at the center of pop culture conversations. And that’s a necessary shift.