Sophie Schiller Sophie Schiller

The Desire to Be Chosen.

Being someone’s first call. Making it into the group chat. We want to be chosen, then act like we barely care. Somewhere between dating apps, career announcements and everyone else’s engagement posts, wanting something has started to feel a little too revealing. So we keep our options open and our expectations low. But what are we missing out on while trying so hard to look unbothered?

Mehr erfahren
Sophie Schiller Sophie Schiller

The best Halloween costume is probably laying in your closet

Looking for Halloween costume ideas for 2026? From niche pop culture references to reinvented classics, your best look might already be in your wardrobe. But when dressing up becomes a competition in being chronically online, how much originality does one night really demand?

Mehr erfahren
Sophie Schiller Sophie Schiller

All Icons Are Dying ,Will We Ever Have Our Own?

We have more famous people than ever before, but are we running out of actual icons? In an age where millions of followers don't necessarily mean cultural relevance, the idea of what makes someone truly iconic is changing. Maybe the icons aren't disappearing. Maybe we've just stopped sharing the same ones.

Mehr erfahren
Sophie Schiller Sophie Schiller

It Bags & The Cycles We Go Through Together

Maybe our obsession with bags started long before we knew what an It-Bag was. From the tiny purse we carried as kids to the one sitting on our wishlist today, bags have always carried more than just our things. They carry taste, status, memories and versions of who we want to be. But what actually turns a bag into the bag, and why do we care so much?

Mehr erfahren
Sophie Schiller Sophie Schiller

Berlin Creatives in Nike’s Studio Fleece 

Anzeige // What happens when the same starting point is handed to different creatives? At the Nike Berlin Store, Studio Fleece became a space for personal expression, customization, individual style and the different references that shape how we make something our own. Together with Berlin’s creative community, the evening explored what happens when a collection leaves room for personality.

Mehr erfahren
Sophie Schiller Sophie Schiller

The Other Side of European Summer: Why Cool Girls Are Choosing the Mountains

Forget everything you thought you knew about European summer. The new dream destination isn't another overcrowded coastline, it's higher, cooler and surprisingly chic. Cool girls aren't escaping to the coast anymore. They're chasing altitude, cold lakes and mornings that begin with fresh air instead of sunscreen. Welcome to the other side of European summer.

Mehr erfahren
Sophie Schiller Sophie Schiller

Main Character, Off Camera: Jella Haase on the Beautiful Mess of Growing Up

AFFECT caught up with Jella Haase, an actress who has never seemed interested in playing the role people expected of her. Instead, she's built a career on instinct, contradiction, and characters that linger long after the credits roll. We spoke about growing up, learning to trust uncertainty, and why becoming yourself is rarely a linear story.

Mehr erfahren
Sophie Schiller Sophie Schiller

Your Body Was Never Meant to Be an Assignment

Summer has quietly become a deadline. A finish line for all the habits, routines and self-improvement plans we started in January. We tell ourselves we're preparing to enjoy life more, while often becoming so focused on improving ourselves that we forget to actually live it. Because maybe our bodies were never meant to be assignments. Maybe they were simply meant to carry us through the kind of summers we remember forever.

Mehr erfahren
Sophie Schiller Sophie Schiller

Less, But Make It Luxury: Minimalism Was Never Minimal

Minimalism was never about owning less. Just less visible consumption. The clean girl aesthetic, quiet luxury, effortless interiors, all of it still comes with a price tag. The less it looks like you tried, the more expensive it usually is.

Mehr erfahren
Sophie Schiller Sophie Schiller

From Shame to Strategy: How Nepo Babies Rebranded Privilege

Being called a “Nepo Baby” once carried real cultural weight, a public naming of the hidden systems of privilege shaping Hollywood and the media industry. But somewhere between memes, magazine taxonomies, and ironic self-awareness, the accusation lost its edge.

Mehr erfahren