AFFECT's Summer Guide: How To Dress During The Hottest Season
A new season is not about buying a new personality. To lead you through the overload in the stores, here is Affect’s Spring Guide based on what we saw on the runways during Fashion Week.
Your Body Was Never Meant to Be an Assignment
Summer has quietly become a deadline. A finish line for all the habits, routines and self-improvement plans we started in January. We tell ourselves we're preparing to enjoy life more, while often becoming so focused on improving ourselves that we forget to actually live it. Because maybe our bodies were never meant to be assignments. Maybe they were simply meant to carry us through the kind of summers we remember forever.
Studio Visit With Larsen Jewelry: Why Jewelry Should Feel a Little Alive
AFFECT caught up with Emil Larsen, the Berlin-based jewelry designer behind Larsen Jewelry, whose pieces exist somewhere between raw Nordic textures and the restless energy of Berlin. We spoke about growing up, sentimentality, and the strange emotional weight jewelry can carry.
Less, But Make It Luxury: Minimalism Was Never Minimal
Minimalism was never about owning less. Just less visible consumption. The clean girl aesthetic, quiet luxury, effortless interiors, all of it still comes with a price tag. The less it looks like you tried, the more expensive it usually is.
From Shame to Strategy: How Nepo Babies Rebranded Privilege
Being called a “Nepo Baby” once carried real cultural weight, a public naming of the hidden systems of privilege shaping Hollywood and the media industry. But somewhere between memes, magazine taxonomies, and ironic self-awareness, the accusation lost its edge.
Frida Kahlo Would Have Hated Being an Icon: How rebellion became a brand aesthetic
There is a particular irony in the way Frida Kahlo exists in the world today. Her face, crowned with flowers, and her iconic brows, stares out from tote bags, T-shirts, mugs, and phone cases. But to reduce her to an icon is to misunderstand the very core of who she was. Frida Kahlo did not paint to be admired. She painted to survive.
The rebirth of fun cool girls and what happened when everyone learned one formula
The cool girl used to feel like something you stumbled across rather than something you could study. She existed in that slightly untouchable space where nothing looked forced, and nothing needed to be explained, because she was not looking for approval.
What Gossip Girl Taught Our Generation About Love: When Stability Feels Boring
We all watched Gossip Girl, do not even try to act above it. We learned what desire looks like in a limousine. We learned what betrayal feels like on the steps of the Met. We learned that power couples kiss like they are about to destroy each other. And we learned a specific, dangerous question through Blair Waldorf: Security or passion.
Affect’s Spring Guide: How to Dress during the Blooming Season
A new season is not about buying a new personality. To lead you through the overload in the stores, here is Affect’s Spring Guide.
Nike’s Air Works Program Gathers Designers From Around the World to Co-Create the Future of Air Max
We all know it. We all love it. And at some point, we’ve all had it: the Nike Air Max. The shoe everyone knows. A silhouette that’s been part of growing up. From school hallways to city streets, from first outfits you were proud of to the ones you’d rather forget. More than just a sneaker, it became part of the culture.
Was I Written by a Man or a Woman And Why This Question Haunts Me
“Was he written by a man or a woman?” What began as a joke quickly became a lens. A way of categorizing fictional characters, then celebrities, then men encountered in real life. The question spread because it named something people already felt but had not articulated yet: the way characters are written reveals deeper assumptions about gender and power.
Timothée Said It’s Over. It’s Not: Ballet And Theater Nights - A Seat Worth Dressing For
When Timothée Chalamet recently claimed that ballet and theater might be losing relevance, the reaction was immediate. The internet did what it does best. It got loud, defensive, emotional. But strip away the noise for a second and something more interesting appears.
Rewatching Ourselves: Why 2000s Nostalgia Feels So Personal Right Now
Tomorrow, on March 24, 2026, Disney+ is bringing back a piece of pop culture many of us grew up with: a Hannah Montana anniversary special.
Work Doesn’t Own Me: Why Gen Z Refuses to Live for a Job
For years, Gen Z has been accused of lacking work ethic. What once circulated mainly in opinion columns and social media debates has now reached the political mainstream.
Growing Up Female: The Numbers Behind the Inequalities We Call “Normal”
From childhood expectations to adult pay gaps, the data shows how inequality follows women through every stage of life.
No Plan B: Growing Up on Stage with Hannah Schiller
AFFECT caught up with actress Hannah Schiller at the Berlinale for the premiere of Liebhaberinnen. We spoke about growing up between opera and film sets, learning to navigate an adult industry from a young age, and her intuitive approach to acting.
In my Wuthering Heights Era
Margot Robbie and Jacob Elordi are setting the internet on fire, but the real shock is the film itself. Wuthering Heights is unhinged in the best way: obsessive, visually excessive, emotionally feral. This isn’t polite period drama. It’s gothic madness dressed in couture.
Welcome to the Fire Horse Year: The Energy Shift Everyone Can Feel
Everyone is suddenly counting the days because February 17th marks a real energetic shift. Chinese New Year arrives and with it the official goodbye to the Year of the Snake. A cycle defined by control, survival, patience and power dynamics finally closes.
Love Exists Outside of Men
Valentine’s Day is loud. But love didn’t suddenly appear on the 14th. When was the last time you celebrated your friends as intentionally as you celebrate romance?
No Risk, No Runway: Inside the World of Ruben Nowak
AFFECT caught up with Ruben, the creative force behind Nowrubi, in his Berlin atelier. Ahead of his first Fashion Week show, he spoke about bold silhouettes, discipline, childhood influences, and the one-second wow moment that defines when a look is truly finished.