September Obsessed: Advent Calendars Are Calling

The summer is just ending. Beach days are over, the sand is slowly being replaced by orange leaves, and the first crisp breezes are hinting at cozy sweaters and pumpkin spice everything. You’re still brushing sand out of your hair, sipping your last iced latte, and suddenly…
AHHHHHHHH, Advent calendars everywhere. Supermarkets, Instagram ads, online shops, you cannot escape them.

And yet, here we are, obsessed. Why do we buy Advent calendars in September? Maybe it’s the thrill of planning tiny joys in advance. Maybe it’s FOMO - the fear that the hottest, limited-edition calendars will sell out before Halloween even hits. Or maybe, deep down, we just love the idea of sneaky self-indulgence disguised as “holiday prep.” Either way, it’s a vibe.

From chocolate to skincare, from wine to designer treats, the hunt is real. While we should still be soaking up the last rays of summer, our brains are already in full festive mode, plotting December 1st like it’s a tactical operation.

Affect picked two calendars that caught our eye right away, so you don’t miss them:

CAIA Cosmetics Advent Calendar 2025 
The Scandi beauty brand is not only the honest shit when it comes to skincare and makeup, it also knows how to make advent dreams come true. Packed with 29 full-sized products, including 8 brand-new launches , all housed in a sleek deep brown toiletry bag with a built-in brush holder. It’s luxury, it’s smart, and yes… it’s the calendar we’d break our own rules to get. (caiacosmetics.com)

ASOS Face + Body Advent Calendar 2025 
26 products, including 15 full-sized goodies from cult brands like Charlotte Tilbury, MAC, Caudalie, and Nuxe. Skincare, makeup, body care, hair care, it’s basically a festival of beauty in a box. Perfect for anyone who wants to make the countdown to Christmas a little extra. (asos.com)

September is the new December. Start obsessing, your festive season is calling.