Jonathan Anderson Leaves Loewe: The Man Who Made It Cool Again

Jonathan Anderson is out at Loewe. After 11 years of redefining what the Spanish luxury house could be, the mastermind behind its epic rebrand is stepping down. This isn’t just a designer leaving a brand.

It’s the end of an era.

When Anderson took over in 2013, Loewe was a respected heritage label, but it wasn’t exactly setting trends. That changed fast. He turned it into one of the most talked-about brands in fashion, blending high-art concepts with craftsmanship, and making Loewe the ultimate mix of edgy and elegant.

His biggest flex?
Making Loewe cool.

The Puzzle bag, launched in 2015, became an instant icon, carried by everyone from fashion editors to celebs. But it wasn’t just about bags, his runway shows were daring, surreal, and always ahead of the curve. Anderson brought in unexpected textures, sculptural silhouettes, and a deep respect for artisanship, proving that a luxury house could be both experimental and timeless.

Anderson didn’t just design collections; he built a whole universe. His Loewe wasn’t just about clothes, it was about culture. He championed craftsmanship with the Loewe Foundation Craft Prize, collaborated with artists, and turned the brand into a playground for creativity.

Now, as he exits, all eyes are on what’s next. Will he take over another major house? Double down on his own JW Anderson label? One thing’s for sure: his Loewe legacy is untouchable. He didn’t just revive the brand, he made it the one to watch.

Jonathan Anderson at Loewe? Legendary.

Whoever comes next has some big (and very fashion-forward) shoes to fill.

by Noémi Zak