Loewe Hands the Reins to Proenza Schouler Duo:
Big Shoes to Fill

Loewe has appointed Jack McCollough and Lazaro Hernandez, the designers behind Proenza Schouler, as the new creative directors. They take over from Jonathan Anderson, whose decade-long reign reshaped the Spanish luxury house into a global fashion powerhouse. Anderson elevated Loewe with bold, conceptual designs that blended surrealist art with high-end craftsmanship, becoming a beloved name for its quirky accessories, sculptural silhouettes, and boundary-pushing collections. Simply put, he leaves behind some very big shoes to fill.

McCollough and Hernandez, known for their work at Proenza Schouler, have made a name for themselves with sharp tailoring, innovative fabrics, and a distinctly urban, downtown cool. Since founding the brand in 2002, they’ve earned five CFDA Awards and established themselves as pioneers in American luxury. Now, they must transition from Proenza’s modern, structured approach to Loewe’s focus on artisanal craftsmanship and avant-garde leatherwork, a different creative challenge entirely.

Loewe’s CEO, Pascale Lepoivre, has expressed confidence in the pair’s expertise in craftsmanship, which aligns with Loewe’s traditional emphasis on high-quality materials and innovative design. The designers have called the transition an exciting challenge, recognizing the opportunity to bring a new vision while respecting the house’s rich legacy.

Their first collection is set to debut in 2025, and fashion insiders are eager to see how McCollough and Hernandez approach this major shift. Will they maintain the playful, avant-garde spirit that Anderson injected into the brand, or will they bring a sleeker, more structured direction?

Either way, they’ve got big shoes to fill.

and plenty of leather to work with.