Berlin Creatives in Nike’s Studio Fleece

Anzeige // In Partnership with NikeBerlin

Since its launch, Nike Studio Fleece has been built around one central idea: essential silhouettes that leave space for self expression. In Berlin, Nike brought that idea into the city’s creative community, inviting local creatives to interpret the collection through their own style. Baby blue, grey and black tracksuits, cropped hooded zip jackets, oversized hoodies, flare joggers and classic cuffed joggers were among the pieces styled at the Nike Berlin Store, with each interpretation reflecting a different style and personality.

Personal style often reveals itself in the smallest decisions. What someone adds, what they leave untouched, how far they take an idea and the references they instinctively return to. Studio Fleece became the starting point for exactly that. Self expression was no longer only about how the pieces were worn, but also how they were transformed. In Berlin, the focus was on giving creatives the freedom to bring their individual taste and visual language into the process.

All Pictures by Tribunalova

Made to Make It Yours 

After opening hours, Nike opened the Berlin Store to local creatives for an exclusive Studio Fleece customization session centered around experimentation and individual expression. At the center of the evening was one large table where guests worked side by side on their own Studio Fleece, choosing details based entirely on their own ideas rather than following a finished example. Patches, pearls, rhinestones and studs offered different ways to personalize the pieces, ranging from subtle details to more expressive interventions. The customization was in collaboration with Jewelz by Mealz on behalf of SXC Showroom. At the Nike Berlin Store, it quickly became visible how differently the same garment could take shape in different hands.

A DJ played throughout the evening as the guests customized, talked, ate and drank together. There was a sense of focus in the room without the seriousness that can sometimes come with creative industry events. Instead, the evening felt warm, playful and genuinely fun, bringing together local creatives around one product while giving each of them the freedom to turn it into something personal. Around the table, each piece gradually took on its own identity. Different tastes, references and instincts became visible through the choices people made. Everyone was absorbed in their own creative process while exchanging ideas and seeing how others approached the very same pieces.

The Studio Fleece Archetypes 

For the in store presentation, Berlin based stylist and Title Magazine co founder Neslihan Değerli, known as Nessie, interpreted Studio Fleece through the lens of different archetypes. Rather than presenting one defined way of wearing the collection, the looks reflected different personalities, lifestyles and energies across Berlin. Studio Fleece remained the common element while proportion, layering and individual styling gave each archetype its own character.

That versatility is already built into the collection itself. Crewnecks, quarter zips, hoodies, hooded jackets, shorts and trousers form the Studio Fleece range, developed using insights from more than 300 women around the world. Two core fits and different fabric weights give the pieces distinct silhouettes and different ways to wear them, leaving room for the wearer to decide what happens around them. Lightweight fleece offers a softer, breathable option for layering while midweight fleece brings more versatility and heavyweight fleece adds shape, warmth and structure.

Nessie’s archetypes made those possibilities visible. Oversized hoodies were paired with mini skirts. Fleece shorts and jorts were layered with tiny tops and bralettes while different footwear shifted the silhouettes between feminine, sporty and more structured looks. The collection remained consistent, but the personalities around it changed.

Stylist Nessie’s Take on Studio Fleece 

For Nessie, the idea was to build different characters rather than simply show different ways of wearing the collection. “When I think of Berlin, I immediately think of all the different people, scenes and influences that exist next to each other here,” she says. “That’s exactly what I wanted the mannequins to reflect. Studio Fleece is the base, but every look still has its own personality.”

Across the mannequins, Nessie moves between athletic and more feminine styling. Loose trousers, sneakers and layered fleece sit next to skirts, exposed shoulders and sleeker footwear. The grey Studio Fleece is kept tonal and oversized, with long flared trousers falling over silver sneakers. The proportions give the otherwise simple look a stronger silhouette. Elsewhere, a grey hoodie is worn off the shoulder and paired with black sunglasses. A small shift in styling takes the fleece away from its traditional sportswear context. Blue patches stacked across the grey fleece add contrast while leaving the original silhouette untouched.

For Nessie, the clean construction of Studio Fleece is what makes that range possible. “As a stylist, that’s perfect because I can use layering, proportions and accessories to build completely different worlds around it. You can wear it super sporty, but you can just as easily make it more fashionable or even a little weird. That’s what makes a good basic for me.”

Her approach also reflects the way she sees Berlin. Rather than trying to define one recognizable Berlin uniform, she worked with the mix of styles already surrounding her. “You get on the U Bahn in the morning and within ten minutes you see five completely different characters. Somehow, it still makes sense together,” she says. “I wanted that mix of sport, streetwear, fashion, vintage and club culture without turning any of it into a Berlin cliché. It’s more about how naturally everyone here does their own thing.”

Asked what Berlin itself would look like as a Studio Fleece archetype, Nessie imagines something “a little chaotic, with things that probably shouldn’t work together but somehow do.”

“Oversized Studio Fleece, something vintage, something sporty, something unexpectedly elegant and definitely layering,”she says. “The kind of look that seems like you just threw something on in the morning, even though obviously every single piece was considered. That feels very Berlin to me.”

For Nessie, seeing those ideas inside the Nike Berlin Store also feels personal. She has worked with Nike across different contexts over the years, but this time her own creative perspective became part of the store itself. “It’s special to reach a point where I’m not only coming to an event, but my own creative signature actually becomes part of the store,” she says. “And because the store is right in the middle of Berlin, it feels even more personal. I get to show my perspective on the city in a space that so many different people pass through every day.”

Still, the mannequins are not intended as instructions for how Studio Fleece should be worn. “I don’t want someone to see a look and think: Okay, this is exactly how I need to recreate it,” Nessie says. “I’d much rather they look at it and immediately think: Okay, but how would I wear it?” For her, that distinction is central to personal style. “Fashion is most interesting to me when it doesn’t tell you who to be, but gives you possibilities to create your own version.”

Creating Spaces for Berlin’s Next Generation 

Personal style develops through cities, friends, subcultures, references and the people around us. Berlin makes all of those influences particularly visible. Bringing its creative community together made the evening about more than customizing fleece. It created a space to work alongside each other, share ideas and connect through what everyone in the room had in common: creativity.

“I really love creative spaces where young people come together,” one of the creatives explains. “We all have our own way of thinking, but exchanging ideas with other people always pushes you further.”

That exchange feels particularly relevant in a city where the same people often cross paths at launches, shows and events. Spending an evening actually creating together changes that dynamic. “You might see each other at events here and there, but creating together connects you on a different level. You get to know people through their creativity and see a different side of them.”

For Nessie, giving young creatives access to these spaces also comes with a responsibility for the brands creating them. “Berlin has so many incredibly talented young creatives, but talent alone unfortunately doesn’t mean you’ll be seen or get the opportunity to actually realize your ideas,” she says. “That’s why I think it’s important for brands like Nike to share their platform and resources with the local creative community.”

Sometimes that access can change the scale at which someone's work is seen. “An opportunity like this can be the first moment where someone suddenly gets to create in a completely different setting and have their work seen by many more people,” Nessie adds. The sentiment was shared across the evening: “Supporting young people and young talent is always important. They are the future.”

At the Nike Berlin Store, that exchange happened around one table. Some worked with lace and rhinestones, while others added pins, stars, chains or smaller details to their Studio Fleece. “I love playing with small details, so it was super cute to have this little customization space here. I kept mine quite simple and worked with a few silver stars. I have some star tattoos myself, so it felt perfect for me.”

Each piece developed individually, surrounded by people working with the same collection from completely different perspectives. The customization made those differences immediately visible, from subtle personal references to more elaborate interventions. That is where the value of bringing young creatives into the same room becomes clear. The same resources and the same collection did not produce the same ideas. Different backgrounds, references and instincts shaped what each person made and how they chose to wear it. “Fashion has a huge influence on how you express your personality. You can really dare to do anything and completely live it out through what you wear.”

Nike Global Styling Director Mellány Sánchez describes Studio Fleece as a collection of essential silhouettes that leave space for self expression. In Berlin, the collection created common ground without creating a set uniform. As one creative put it: “People are going to judge anyway. So be yourself. Do your thing.”

by Lareen Roth